Every Community Needs An Idea

Communities are always unified by a Big Idea. Maybe it’s time to find yours.

Christians are unified by a belief in Jesus Christ.

Muslims are unified by a belief in Allah.

Families are unified by a household culture.

Nike customers are unified by athletic identity.

Supreme customers are unified by downtown NYC culture.

My point is this:

Communities are always unified by a central Big Idea.

In other words, an identity, belief, just cause, or culture.

Don’t expect to cultivate a community

And receive its many benefits

Without a unifying Big Idea

Beyond and entirely unrelated to your clothing

That your customers may believe in

Relate to and

Identify with.

And when you find it...

Make every effort

To earnestly remind your customers

Of what it is.

Truly,
Elijah