Empower the People

Creating content as an army of one is no small undertaking.

Especially when on top of the product-focused content you already make, you have some guy on his daily email is telling you to create content about your brand's lifestyle as well.

But it isn't impossible.

Especially when you use the leverage you have access to

in order to reduce or optimise the time it takes to make content.

So, today's email is one of many that I will be sending over the next weeks

that will show you how to make brand-focused content quickly and consistently

and I'm going to be writing these out as practically and actionable as humanly possible.

Here's day 1, hour 0...

Steal this idea:

Your audience is your biggest asset. So use it!

Launch a hashtag challenge that encourages your customers to post videos of themselves wearing your clothing product in daily life.

Reward the best participant posts with perks, discounts, or freebies

and repost them to your own feed.

But you're really doing is getting the audience to think about your brand's lifestyle FOR YOU.

They think: "if this brand was an activity, what would I be doing?".

Or: "if this brand was a lifestyle, how would I be living?".

Served to you on a silver plate.

To get started:

Develop a unique and catchy hashtag that resonates with your brand identity

and start promoting it across your platforms.

Because

Here to help,

Elijah