Company Tattoos

No just anyone gets a tattoo of a streetwear brand.

Only a very particular type of person.

Heck, we are talking about permanent ink of a company here!

This was the case for Mertra when, at their pop up, someone did exactly that. On his calf he had the Mertra logo tattooed, big and proud.

Here's the thing:

When a streetwear brand acts less like a company and more like a lifestyle,

don't be surprised when people start getting their logo tattooed.

so that leaves us with the question...

What type of person gets a tattoo of a streetwear brand:

One who deeply identifies with their ideology, ethos, or lifestyle.

In other words, their Big Idea.

And it's a good sign the brand has done their job in creating a community people want be apart of too.

Here to help,

Elijah