Case Study: Seed Discomfort

Streetwear brand, Seek Discomfort is a masterclass in how to build a community of high-value loyal customers.

Let me show you:

What's the first thing you expect in any streetwear brand's Insta bio?

Something about their next drop?

Maybe a reference to their other social platforms?

At the very least something about their product?

It might surprise you to know...

For Seek Discomfort, it's NONE of these!

In their Instagram bio

As the first thing any customer sees

They feature the following statement:

"A community of dreamers who believe the best things in life exist outside the comfort zone"

Here's the thing:

Seek Discomfort understands that in order to build a community

They must FIRST tell their prospect why they should care.

When everyone else begins by speaking about themselves and their product,

Seek Discomfort begins by speaking about YOU.

See if this helps:

Make your Insta bio outward-focused

Not inward-focused.

In other words, about your community and why your customer should care

Not about your product.

You may just find that the customer you attract

Comes for the community

And stay for your clothing.

Now, take 30 seconds to...

reply and send through your Instagram page and I'll send some immediately implementable suggestions your way.

I respond to every email ;)

Truly,
Elijah