But what IS your culture?

A message to the marketers behind the YoungLA brand:

Dear YoungLA,

In your Instagram bio you state:

"More than Clothing, it’s a Culture".

I have to say, I believe you've got the right idea...

Yes! Streetwear is about more than clothing.

It's about selling a culture.

Because a brand's strength of culture is what allows them to build a community

and ultimately become more financially successful.

But the question I'm left with:

What IS your culture, YoungLA?

You certainly don't make it clear by the lack of culture-related posts on your page.

I'm starting to wonder if it really is about more than clothing for you?

Or is that's something you just say?

Truly,
Elijah