Business and Brand

There is a difference between a streetwear BUSINESS and a streetwear BRAND.

A streetwear BUSINESS targets one-time buyers.

A streetwear BRAND targets only the most loyal 20% of their customer base.

A streetwear BUSINESS sells clothing.

A streetwear BRAND sells an idea.

A streetwear BUSINESS creates 100% of their content about their product.

A streetwear BRAND reminds their audience of the greater idea through their content.

A streetwear BUSINESS values short-term financial gains.

A streetwear BRAND is patient and isn't afraid to take risks that create long term financial success.

The result?...

A streetwear BUSINESS holds a logo with little value beyond its aesthetic.

A streetwear BRAND holds a strong reputation that cannot be bought.

A streetwear BUSINESS follows trends.

A streetwear BRAND creates the trends and empowers others to change culture for the better.

A streetwear BUSINESS attracts customers.

A streetwear BRAND cultivates a community.

Which one would you rather to be?

Truly,

Elijah

P.S. I help make streetwear BRANDS out of streetwear BUSINESSES. If you sound like the streetwear BUSINESS I have outlined and would like to solidify your BRAND, reply with what success looks like for you. I'll respond with a specific suggestion you can start implementing right now. I read every email ;)