Best Kept Secret

Someone has known the streetwear secret for a very long time.

Nike has known the secret to cultivating a community of superfans for a very long time.

It was 36 years ago that they began selling "Just Do It".

And look at the size and influence of the brand today.

The numbers don't lie.

Supreme has known the secret to community for a very long time.

They began as a group of skaters out of a skateboard shop in 1994.

Since then, Supreme has scaled their sense of community by selling the "NYC" lifestyle and gathering those who want to live it out.

So if these brands have been cultivating their own communities and reaping the benefits for so long....

why is no one talking about it?

Why are the 1000s of streetwear brands that come and go every single year still selling a product?

Why do Instagram pages look more like store fronts full of advertisements than a place where like minded individuals are united?

Someone has known the secret to streetwear for a very long time.

And now, so do you.

Truly,

Elijah