Be more like Jaslar Pearl

Jaslar Pearl has got their website worked out...

The first thing you are drawn to on Jaslar Pearl's website is a menu:

"Background"

And surprise, surprise... it's not a store page.

It's a short introduction to:

• What their brand stands for
• Who their clothes are for
• And how they were formed

And there isn't one statement about their product.

Here's the thing:

Jaslar Pearl is insistent on getting potential customers hooked on WHO they are

before the WHAT that they sell (their clothing)

so that by the time a prospect makes it to the store page

they already know it's a brand for them

because of one. Simple. Reason:

They identify.

Money in hand, they are more ready than ever to put it on the table for a brand they identify with.

Truly,

Elijah

P.S. Marketing is counterintuitive - want to sell more garments? Put the store page LAST. If it doesn't work, money back guarantee ;)