Sent by Elijah Delporte on

March 27, 2024

An Unfair Objection

Don't let this objection stop you from making the content you need to make...

"I don't have enough TIME to make brand-focused content.

On top of making clothing drops and their marketing happen, there is no way.

And even if I could, I don't have the MONEY".

Does this sound like you?

Here's the thing:

This is an objection I've heard many times in response to the marketing strategies I encourage.

But it's perpetuated by the assumption that your content has to be at the same level as Nike.

So let me take the pressure off:

Your content doesn't have to be as good as Nike.

Or WHOEVER you look up to in the streetwear space, for that matter.

Because if you have under 10,000 followers

or are doing less than 1M revenue annually,

no one expects you to be making the same grade content as a big brand.

I'm sure you'd love to!

Boy, wouldn't we all...

But don't let it stop you from making the content at all.

Truly,

Elijah

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