A Brand With The Ability To Transform

"We don't want to be transactional. We want to be transformational".

Theses are the words of Fear of God CEO, Jerry Lorenzo.

And they get to the essence

Of what it means

To sell an idea.

Jerry's point is this:

Fear of God doesn’t sell clothing

They sell the transformation

In other words…

Fear of God embodies an idea through the clothing

That when their customers wear the FOG brand

They are actually wearing the associated identity.

Truly,

Elijah

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