100 Brands. Same Product.

Why can 100 different brands sell the same product?

Take Jorts, for example.

The widely popular half-length jean-short.

Every brand and their dog has a jort product available.

How can they all sell the same product?

Let's continue the thought...

Why would a customer buy one brand's jorts over another?

Is it because some make it better than others?

I'm sure some do make it better than others.

However, I don't think that quality is the motivating factor.

....It gets to the point where we are comparing good with.., "Gooder?"

The truth is this:

100 brands can sell the same product because it really isn't about the product.

It's about the brand.

Some like the their Jorts with a Nike logo.

Others like theirs with a Supreme logo.

My point is this:

You can sell a product.

But what they're really buying is the brand.

Truly,

Elijah